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The Boston Globe


Dunkin’ Donuts tries to trademark ‘Bagel Bunchkins’ in the US

Dunkin’ Donuts took doughnut holes, called them Munchkins, and made them a hit. Can it work the same branding magic with bagel pieces?

The Canton-based restaurant chain, the nation’s largest seller of bagels among quick service restaurants, recently tried to trademark the name “Bagel Bunchkin” to market bite-size bagel pieces in the United States. Dunkin' won’t say when it will introduce the new product or provide details of exactly what a Bagel Bunchkin might entail.

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