Dunkin’ Donuts tries to trademark ‘Bagel Bunchkins’ in the US
Dunkin’ Donuts took doughnut holes, called them Munchkins, and made them a hit. Can it work the same branding magic with bagel pieces? The Canton-based restaurant chain, the nation’s largest seller of bagels among quick service restaurants, recently filed an application to trademark the name “Bagel Bunchkin” to market bite-size bagel pieces in the United States. Dunkin’ won’t say when it will introduce the new product or provide details of exactly what a Bagel Bunchkin might entail.