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The Boston Globe

Business

To avert foreclosure, firm turns homes into ad space

Would you let a company paint your house in Gumby green and neon tangerine as the background for corporate logos and other advertising? What if the company paid your mortgage?

That’s the deal California advertising executive Romeo Mendoza is offering as he launches a somewhat altruistic — some might say obnoxious — campaign here and across the nation to promote his new marketing firm, Brainiacs from Mars. Mendoza’s targets for the loud paint jobs and corporate sponsorship are struggling homeowners trying to avoid foreclosure.

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