Healthrageous Inc., a Boston-based company provides people with digital tools to better manage their health, said Monday that it has received $6.5 million in Series B financing from North Bridge Venture Partners, Egan-Managed Capital, Long River, and an undisclosed investor.
This latest round brings the company’s total financing to $15 million since 2010, Healthrageous said in a press release.
According to Healthrageous, consumers who use its tools can better create their own plans and rewards system for making positive behavioral changes in their lifestyles.
One way that Healthrageous looks to make money is from health plans that have an incentive to keep their members healthy.
In a statement, company founder and chief executive Rick Lee said, “We offer the only solution that not only tracks and analyzes key biometric measures of health status over time, but also engages consumers in meaningful and personalized ways to ensure longevity and mitigate limitations from lifestyle-induced illness.”
In a statement of his own, Bill Geary, an investor at North Bridge Venture Partners, added: “Healthrageous is reinventing lifestyle medicine.... Healthrageous has only begun to scratch the surface of empowering consumers, which will ultimately improve the health of our population and the bottom lines of health plans, employers, and pharmas.”