European regulators Tuesday threatened Google with fines or legal action unless it makes it clearer to its customers what personal data is being collected from them and how it is being used. In a letter to Google, the regulators stopped short of describing the company’s 10-month-old data collection policy as illegal. But it noted that Google did not appear to adhere to Europe’s approach to data collection, which requires explicit prior consent by individuals and that the data collected be kept at a minimum.
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