NEW YORK — Gap has announced a management overhaul aimed at enabling the retailer to respond more quickly to customers’ needs across the globe.
The change will put the North American, international, online, outlet, and franchise divisions under a single global executive for each of the company’s brands — Gap, Banana Republic, and Old Navy.
The San Francisco-based clothing chain also said Tuesday that it will form a new innovation and digital strategy team to further advance its efforts in that area.
The changes, which take effect in February, build upon the shifts made in 2011 that brought together its specialty and outlet divisions and established the Gap Global Creative Center in New York.
Gap’s business has been showing evidence of a turnaround since early this year, fueled by strong marketing and an overhaul of its products. In August, it reported a 29 percent increase in second-quarter net income, partly because brightly colored clothing is winning over shoppers. Gap also raised its full-year profit guidance for the second time since May.
Gap Inc. operates more than 3,200 stores in more than 40 countries, up from eight countries in 2006.
Its shares rose 68 cents to close at $36.96.