Shares of the Berkeley, Calif., food company slumped in the wake of a Barron’s article that pans the mac-and-cheese maker’s pricey share price. The publication thinks it’ll be tough for Annie’s to expand beyond the categories it’s already in and that it may be hard to win over mainstream customers since their products cost more than similar entries, like Kraft Foods nonorganic mac and cheese.
Annie’s shares hit by Barron’s report
Globe wires October 23, 2012
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