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The Boston Globe


Around the Region

Life is good in deal with Hallmark

Life is good, a Boston-based T-shirt retailer with both a business plan and a do-good mission statement, said Tuesday that it is forming a strategic partnership with Hallmark Cards Inc., the greeting card brand.

Among other things, the partnership will bring “Life is good” T-shirts, other apparel, and accessories into Hallmark’s distribution network, which includes Hallmark Gold Crown stores.

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