Life is good, a Boston-based T-shirt retailer with both a business plan and a do-good mission statement, said Tuesday that it is forming a strategic partnership with includes Hallmark Cards Inc., the greeting card brand. Among other things, the partnership will bring “Life is good” T-shirts, other apparel, and accessories into Hallmark’s distribution network, which Hallmark Gold Crown stores. Plans also call for the production of “exclusive co–branded products that will be available throughout the US, Canada, and the Caribbean.”
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