Apple takes on smaller tablets with iPad mini ← Related Article Visit The Boston Globe Share on Twitter Share on Facebook Comment on this Scroll to top of page Marcio Jose Sanchez/Associated Press Phil Schiller, Apple's senior vice president of worldwide product marketing, held up the iPad mini. Robert Galbraith/REUTERS The iPad mini weighs 0.68 pounds, half as much as the full-size iPad, and is as thin as a pencil, Schiller said. Robert Galbraith/REUTERS It also has a screen that’s about two-thirds the size of the full-size iPad. Kevork Djansezian/Getty Images The smaller iPad will start at $329 -- well above the price of similarly sized tablets from Apple's competitors. Kevork Djansezian/Getty Images Schiller also unveiled new iMac computers, which have super-thin display screens. Kevork Djansezian/Getty Images Schiller also unveiled a new line of MacBook laptops. AP Apple CEO Tim Cook talked about the success of the iPhone 5 and the new iPod Touch. Marcio Jose Sanchez/Associated Press Cook also said Apple's app store had more than 700,000 apps, including 275,000 for the iPad. Marcio Jose Sanchez/Associated Press The event was held at the California Theater in San Jose, Calif.