October 24, 2012
Marcio Jose Sanchez/Associated Press
Phil Schiller, Apple's senior vice president of worldwide product marketing, held up the iPad mini.
The iPad mini weighs 0.68 pounds, half as much as the full-size iPad, and is as thin as a pencil, Schiller said.
It also has a screen that’s about two-thirds the size of the full-size iPad.
Kevork Djansezian/Getty Images
The smaller iPad will start at $329 -- well above the price of similarly sized tablets from Apple's competitors.
Schiller also unveiled new iMac computers, which have super-thin display screens.
Schiller also unveiled a new line of MacBook laptops.
Apple CEO Tim Cook talked about the success of the iPhone 5 and the new iPod Touch.
Cook also said Apple's app store had more than 700,000 apps, including 275,000 for the iPad.
The event was held at the California Theater in San Jose, Calif.