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Phil Schiller, Apple's senior vice president of worldwide product marketing, held up the iPad mini.

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The iPad mini weighs 0.68 pounds, half as much as the full-size iPad, and is as thin as a pencil, Schiller said.

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It also has a screen that’s about two-thirds the size of the full-size iPad.

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The smaller iPad will start at $329 -- well above the price of similarly sized tablets from Apple's competitors.

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Schiller also unveiled new iMac computers, which have super-thin display screens.

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Schiller also unveiled a new line of MacBook laptops.

AP

Apple CEO Tim Cook talked about the success of the iPhone 5 and the new iPod Touch.

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Cook also said Apple's app store had more than 700,000 apps, including 275,000 for the iPad.

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The event was held at the California Theater in San Jose, Calif.