D’Angelo Grilled Sandwiches hopes punchier flavors, social media, and new menu items displayed on LCD screens will help increase its appeal to a generation intensely aware of restaurant trends.
The Dedham-based chain, which has about 170 locations in New England — including 104 in Massachusetts — has launched a makeover aimed at the so-called millennial generation, featuring a “Think with Your Stomach” advertising blitz.
Comments
D'Angelo's has always been slow to adapt to changing tastes. They've finally started embracing "new" flavors like chipotle? I can remember a few years ago they were running a radio ad mocking chipotle specifically. They have had essentially the same menu for decades. I've also noticed a few of their shops in my area are gone. Are they struggling to survive? I wonder...