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The Boston Globe

Business

D’Angelo makes pitch for young diners

New menu, ad blitz target members of millennial generation

D’Angelo Grilled Sandwiches hopes punchier flavors, social media, and new menu items displayed on LCD screens will help increase its appeal to a generation intensely aware of restaurant trends.

The Dedham-based chain, which has about 170 locations in New England — including 104 in Massachusetts — has launched a makeover aimed at the so-called millennial generation, featuring a “Think with Your Stomach” advertising blitz.

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