D’Angelo makes pitch for young diners
New menu, ad blitz target members of millennial generation
D’Angelo Grilled Sandwiches hopes punchier flavors, social media, and new menu items displayed on LCD screens will help increase its appeal to a generation intensely aware of restaurants. The Dedham-based chain, which has about 170 locations across New England, has launched a makeover aimed at the so-called millennial generation, featuring a “Think With Your Stomach” advertising blitz. Millennials — those ages 18-34 — “are folks that have grown up watching the Food Network,” said Pete Bell, D’Angelo’s chief marketing officer.