Social media’s effect on voters hard to read
Will votes follow tweets?
Big Bird, bayonets, and binders full of women. Those were the moments of the 2012 presidential campaign that caught fire on social media through an avalanche of tweets, Facebook comments, and Tumblr posts. When Mitt Romney said he’d cut funding for public television —even though he said “I love Big Bird” — the Twitterati reacted instantly with 135,332 tweets per minute. Parody Twitter accounts such as @SadBigBirdand @FiredBigBird soon followed.