Monster may have lost its way, but there’s hope
Scott Kirsner writes: Monster.com changed the way people hunted for jobs, and the way companies filled open positions. It owned two blimps emblazoned with its trademark monster characters, advertised on the Super Bowl, and became a sponsor of the 2002 Olympic Games in Salt Lake City. Today, Monster is looking for a buyer and shedding employees. Competitors like Indeed, Craigslist, Dice.com, and LinkedIn continue to chip away at the business that Monster built, and its share price hit an all-time low last week.