Activate Networks Inc., a Newton-based provider of network analytics for business, said Tuesday that it has closed a $10 million Series B financing round led by Reed Elsevier Ventures, along with existing investor Excel Venture Management and new investor Premier healthcare alliance. By mapping networks of customers and analyzing influence patterns, Activate Networks said it is able to increase sales effectiveness and efficiency through improved sales targeting optimization.
Unlimited access to BostonGlobe.com for only 99 cents for the first 4 weeks.Sign up
Are you a home delivery subscriber?
Get FREE access as part of your print subscriptionStart Here
Contact us for help