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The Boston Globe

Business

CONSUMER ALERT

In the frenzy, make sure Black Friday deals are real

The holiday shopping deluge is upon us — and a bit sooner than in the past. If you plan to engage in it, you need to be prepared.

Retailers and manufacturers are all about creating buzz. So, now Black Friday is creeping back to Thanksgiving Day at some major retailers. And they want consumers thinking that they will get the latest and greatest at incredible prices.

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