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The Boston Globe

Business

Black Friday spree isn’t just for retail stores

Promotions, new products add to buzz

Each year, the day after Thanksgiving, known as Black Friday, looms larger on the retail calendar as a starting point for the Christmas shopping season. This year, marketers outside the realm of retailing hope to get into the act.

Many of those marketers are offering deals and discounts patterned after the limited-time, price-chopping ‘‘doorbuster’’ sales at stores.

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