The savvy shopper knows that Black Friday preparations go way beyond packing a boxed lunch and a back-up pair of sensible shoes. At the Chubb Group of Insurance Cos., vice president Christie Alderman has come up with a list of tips to help consumers intent on braving the throngs at the mall.
What follows are some of Alderman’s suggestions for coping with Black Friday, the day after Thanksgiving and a day when many consumers begin their annual hunt for holiday gifts.
Scout out a shopping mall with less foot traffic and fewer cars. Not only are you more likely to find a parking spot, but the mall less trafficked is more likely to offer bargains.
Carry a cross-body purse or messenger bag with credit cards and cash in a pocket that zips or buttons up to protect your valuables against pickpockets or loss.
Some other things you might want to bring along: A large brown paper bag and a buddy. Shopping can be safer and more efficient when shopping as a pair. And brown bags are great for stashing upscale merchandise. You don’t want to advertise your loot, Alderman says.
Some things that you may not want to bring along --- your kids. They’ll only slow you down. And if you have to bring small children along, make sure they know their address and phone number and put that information in their pockets before shopping (in case they get lost).
If some of these suggestions seem less than festive, remember that insurance, Alderman’s forte, is all about managing risk.
The Chubb Group presumably knows a lot about risk. It’s a multi-billion dollar organization providing property and casualty insurance for personal and commercial customers worldwide through 8,500 independent agents and brokers.
Chris Reidy can be reached at firstname.lastname@example.org.