Read as much as you want on BostonGlobe.com, anywhere and anytime, for just 99¢.

Market Movers

Chipotle enlarges buyback plan

The first Chipotle store opened in 1993. The chain built a cult brand with a tightly edited menu of sustainably sourced food and helped pioneer the “fast casual” category.

David Paul Morris/Bloomberg News/File 2011

The first Chipotle store opened in 1993. The chain built a cult brand with a tightly edited menu of sustainably sourced food and helped pioneer the “fast casual” category.

Continue reading below

Chipotle Mexican Grill said it will buy back $100 million more of its stock, expanding a $100 billion buyback plan launched Oct. 18. With growth stalling, Bloomberg reports, Chipotle may become more like a standard fast-food chain. It is mulling things like running ads that drive traffic rather than celebrate the brand and adding breakfast and drive-throughs.

Loading comments...
Subscriber Log In

You have reached the limit of 5 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com