Dunkin’ Donuts won’t be able to claim exclusive rights to the phrase “Best Coffee in America.”
The Patent and Trademark Office has tentatively rejected the Canton-based chain’s efforts to trademark the slogan, saying it is not distinctive enough to qualify for protection. The slogan “is merely laudatory and descriptive,” the agency ruled recently.
Comments
Sorry, DD, you'll just have to settle for nearly monopolizing the coffee and donut business from sea to shining sea without actually OWNING the phrase calling yourself "The Best."
Would "Worst Coffee in America" have a better chance for DD? It would certainly satisfy truth in advertising!
Would "Worst Coffee in America" have a better chance for DD? It would certainly satisfy truth in advertising!