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The Boston Globe

Business

State to spend $4.5m courting foreign tourists

Massachusetts is getting ready to introduce itself to more of the world — and hoping to attract a stream of new international visitors in the process.

Armed with an additional $4.5 million from the state, the Massachusetts Office of Travel and Tourism is focusing on the international market, running TV and print ads in Canada, promoting Beacon Hill garden tours at the Chelsea Flower Show in London, and holding a workshop for tourism operators who are interested in attracting Chinese visitors.

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