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The Boston Globe

Business

Traditional retailers try to keep shoppers offline

When Neshalett Moulton shops, the Boston resident remains loyal to one thing above all: the lowest price.

The 25-year-old doesn’t hesitate to whip out her smartphone mid-aisle to track down a more attractive deal on whatever she’s searching for — whether it’s a stick of deodorant or a TV — at other shops and online merchants.

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