THE ENTREPRENEURS GRILL
Windshield display technology targets distracted drivers
After being hit on his motorcycle by a distracted driver, Michael Amaru started SmartHUD to bring so-called head-up display technology to cars and improve safety. The company makes devices that can project instrument data and other information onto a car’s windshield, so drivers are able to keep their eyes on the road and not look away to, say adjust the radio dial, or read an incoming text. His proposal was reviewed by Rudina Sesuri from Fairhaven Capital in Cambridge.