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The Boston Globe

Business

More stores are seeking a celebrity link

This holiday season you’re likely to spot singer Jennifer Lopez in Kohl’s. You could get a peek at pop music icon Madonna in Macy’s. You might even catch a glimpse of reality TV star Kim Kardashian in Sears. Well, not literally.

These celebrities probably won’t be making guest appearances in the aisles of your favorite department stores. But clothes, shoes, and even ties that bear their names will.

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