To continue getting breaking news and the full stories from The Boston Globe, subscribe today.

The Boston Globe

Business

Thanks to the duck, buyers flock to Aflac

Heard of Aflac? Credit the white animated duck.

In the 1990s, just one in 10 people in the United States were familiar with the Columbus, Ga., insurance company, which mostly sells policies to help customers when they are struck by an unexpected accident or illness.

Comments

The new Aflac commercials after Gilbert Gottfried got fired are just terrible, hard sell with no humor at all.  Don't get me wrong, Gilbert had to go, but the current ads are horrible.