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The Boston Globe

Business

Retailers’ price-match deals abound, but read fine print

This holiday season, the hottest retail trend isn’t on store shelves. It’s at the cash register.

Major retailers are promising to match competitors’ prices. Generally, customers need only to bring in an ad or a printout to show the same item is available elsewhere at a lower price. In some cases, shoppers can come back with a receipt and get a refund for the difference if the price of an item they bought fell.

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