You can now read 5 articles in a month for free on Read as much as you want anywhere and anytime for just 99¢.

Red Sox Live



▼  8th Inning 0 outs

Windows 8’s appeal tough to gauge

SAN FRANCISCO — About 40 million Windows 8 licenses were sold in the product’s first month on the market, Microsoft said.

released in conjunction with the company’s annual shareholder meeting held near its Redmond, Wash., headquarters.

Continue reading below

That number may look impressive, but it’s difficult to know what it means without more insight into how many Windows 8 devices have been sold in stores, said analyst Patrick Moorhead of Moor Insights & Strategy. PC makers pay for most Windows 8 machines, leaving it unclear how many have been purchased by consumers, companies, and government agencies.

Microsoft said only that Windows 8 is being embraced by a list of companies that includes Johnson & Johnson, British Telecom, and Bank of America Corp.

The initial reception appears “good but not great,’’ Moorhead said. ‘‘Is this going to be enough to turn around the PC market? No.’’

Analyst Rick Sherlund of Nomura Securities said it’s going to take longer than he initially expected for Windows 8 to make a significant difference in a market that is moving away from desktop and laptop PCs toward smartphones and tablet computers.

Microsoft built Windows 8 to enable people to control their PCs by touching the screen, as on mobile devices. A similar system, Windows RT, runs a tablet called Surface that Microsoft created.

Loading comments...
Want each day's news headlines delivered fresh to your
inbox every morning? Just connect with us
in one of the following ways:
Please enter a valid email will never post anything without asking.
Privacy Policy
Subscriber Log In

You have reached the limit of 5 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of
Marketing image of