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The Boston Globe

Business

Bedford tech firm wins FCC ruling on texting

Even though text messaging is commonplace, marketing companies still haven’t latched onto it as a vehicle to reach millions of cellphone users.

A major hurdle has been the ambiguity over a seemingly simple question: Can a business that receives an opt-out text message from a consumer send back just one more text confirming that opt-out? Or is that one text too many?

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