TCBY will try again in Massachusetts
TCBY, which bills itself as the country’s original frozen yogurt chain, wants consumers in the Boston area to help themselves. The company plans to open 15 to 25 self-serve shops in the region over the next three to five years, starting in March or April. Currently, there’s just one TCBY store in Massachusetts, on Washington Street in Norwell. Famous Brands International, TCBY’s Colorado-based parent company, said the improving economy, as well as the popularity of frozen yogurt chains in the Northeast, were factors in the decision to expand here.