DEARBORN, Mich. — In the fiercely competitive world of luxury cars, Ford Motor Co.’s Lincoln brand has long been stuck in the slow lane, with stodgy models, older buyers, and a distinct lack of glitz.
But Ford is determined to change that. On Monday, the company will announce upgraded customer service initiatives, a new brand name for Lincoln that plays down the Ford connection, and an unusual advertising campaign that features Abraham Lincoln, the president for whom the brand is named.
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From the article: "But Lincoln has been left in the dust by the German category leaders Mercedes-Benz and BMW and Toyota’s Lexus division." Not mentioning Audi as a category leader screams that you, Bill, don't know enough about the car market to be writing this article. To compete in this segment, Lincoln needs rear wheel drive with a AWD option, plenty of power (at least 400 hp in the top of the line model), a hybrid option and, believe it or not, a sport model with a manual transmission option.