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The Boston Globe

Business

Adelphic Mobile raises $10m from Google Ventures and Matrix Partners

Google Ventures and Matrix Partners are putting $10 million into Waltham-based Adelphic Mobile, which delivers targeted ads to mobile devices.

Adelphic says that its technology can deliver ads not just based on the phone and network you’re using, but as many as 30 other parameters, including time, place, age, and gender.

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