You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Business

Adelphic Mobile raises $10m from Google Ventures and Matrix Partners

Google Ventures and Matrix Partners are putting $10 million into Waltham-based Adelphic Mobile, which delivers targeted ads to mobile devices.

Adelphic says that its technology can deliver ads not just based on the phone and network you’re using, but as many as 30 other parameters, including time, place, age, and gender.

Continue reading below

Co-founders Jennifer Lum and Changfeng Wang previously worked at the ad startup Quattro Wireless, which was acquired by Apple to help that company build its mobile ad product, iAds.

Rich Miner, a partner at Google Ventures and the co-founder of Android, is joining Adelphic’s board. (That’s a nice mix of Apple & Android experience there.)

The company raised $2 million from Matrix earlier this year.

(To see the full post on Boston.com’s Innovation Economy blog, please click here.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week