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The Boston Globe

Business

Want to wish your pals a Happy New Year on a Times Square billboard? Winners of Dunkin’ Donuts contest will

“Top of the WorlDD” is the latest contest for Dunkin’ Donuts, and the person who submits the best photo or video wishing loved ones a happy holiday will get to see their art work up in lights --- in Times Square on New Year’s Eve, no less, as thousands of revelers throng the area below.

Dunkin’ Donuts has had a long-time billboard presence in Times Square. Earlier this year, that signage was upgraded into a digital billboard, enabling the Canton-based chain to rotate ads promoting its various coffee and baked-goods menu items.

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