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The Boston Globe

Business

Drugstore loyalty cards can mean real rewards

Walgreens wants to reward customers for taking a walk, and Rite Aid will help cover trial gym memberships for some of its frequent shoppers.

All the national drugstore chains now offer a free customer loyalty program loaded with incentives to use their cards. Walgreen Co., the nation’s largest drugstore chain, became the latest when it unveiled its Balance Rewards program in September.

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