What do you do when your company has a name alarmingly similar to one embroiled in scandal?
If you’re David Rochefort, you change it.
Rochefort, a pharmacist who founded Northern New England Compounding Pharmacy in Littleton, N.H., in 2006, said the name is too close to New England Compounding Center, the Framingham firm blamed for the meningitis outbreak that has caused dozens of deaths.
In early October, after the government linked New England Compounding to the outbreak, nervous patients and doctors flooded Northern New England Compounding with phone calls and e-mails wondering if the two companies were connected. The New Hampshire pharmacy even got a frantic phone call from the daughter of a patient who was hospitalized in Tennessee just hours before the problems with the Massachusetts pharmacy became public. “Our phone lines blew up because the names are so close,” he said. “That has been my life ever since.”
Rochefort said he realized within 24 hours that his New Hampshire company had to change its name. Starting in January, the company plans to call itself Eastern States Compounding Pharmacy. It has already started advertising the new brand on its website.
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