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The Boston Globe

Business

Product Reviews

How to shop smarter online

Customer service and value vary wildly in latest survey onWeb merchants

Overall, shoppers are satisfied with online shopping, but some sites do a better job than others when it comes to value, customer service, and more. In Consumer Reports’ new survey about online shopping satisfaction, B&H Photo, REI, and Zappos were among the higher-rated sites; florists including 1800Flowers.com and FTD.com, along with Ticketmaster.com, earned some of the lowest scores.

In general, shopping sites received high marks, and survey respondents were highly satisfied with 84 percent of their purchases when visiting these online shopping sites. Despite overall approval, sites differed in key areas, including quality, value, ease of navigation, ease of checkout, shipping, and customer support.

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