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The Boston Globe


Darden profit falls despite new menu, ads

ORLANDO — Darden Restaurants Inc.’s quarterly net income fell 37 percent as revamped menus and new ad campaigns failed to draw diners into its Olive Garden and Red Lobster chains.

This fall, Darden moved to update the image of its flagship chains and appeal to diners in their 20s and 30s, who increasingly prize fresh, high-quality ingredients. But many of those same diners also want cheaper prices and convenience, reflected in the rise of chains such as Chipotle Mexican Grill and Panera Bread, which offer food that’s a step up from traditional fast food for slightly higher prices.

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