You can now read 10 articles a month for free. Read as much as you want anywhere and anytime for just 99¢.

Market Movers

Darden shifts gears to attract more diners

Darden chains include Red Lobster and Yard House.

Associated Press

Darden chains include Red Lobster and Yard House.

Continue reading below

After new ad campaigns promoting the quality of its food failed to spark sales, the parent company of Olive Garden and Red Lobster is retooling its strategy to attract diners with more promotional deals. The shift comes after Darden Restaurants Inc. moved to update the image of its flagship chains and appeal to younger diners. In its fiscal second quarter, Darden earned $33.6 million, or 26 cents per share, compared with $53.7 million, or 40 cents, a year ago.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week