2012 ads from area’s agencies hit but missed, too ← Related Article Visit The Boston Globe Share on Twitter Share on Facebook Comment on this Scroll to top of page HIT - Full Contact Advertising featured David Hasselhoff in a Cumberland Farms commercial. HIT - Boston’s Mullen agency explained the appeal of Google’s Nexus 7 tablet with simplicity. MISS - MMB’s ad for Ocean State Job Lot featuring a bad Santa was a bit risky. HIT - Hill Holliday’s Cigna health care ad shows no sick people. MISS - Arnold’s Carnival Cruise ad disses camping, ineffectively.