HIT - Full Contact Advertising featured David Hasselhoff in a Cumberland Farms commercial.

HIT - Boston’s Mullen agency explained the appeal of Google’s Nexus 7 tablet with simplicity.

MISS - MMB’s ad for Ocean State Job Lot featuring a bad Santa was a bit risky.

HIT - Hill Holliday’s Cigna health care ad shows no sick people.

MISS - Arnold’s Carnival Cruise ad disses camping, ineffectively.