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The Boston Globe

Business

WTKK switches to music format

WTKK-FM made its switch from talk to music Wednesday, rebranding itself as ­Power 96.9 with an urban contemporary format at the conclusion of the final “Jim & Margery” morning show, hosted by Jim Braude and Margery Eagan.

A format change by ­WTKK, a talk radio station since 1999, had been reported for weeks, but Greater Media Inc., the owner, did not make an announcement until Tuesday and kept the music genre a secret until it unveiled the new name and slogan — “Jamz for Boston” — for the station on Wednesday. The first song played under the new format was Rihanna’s “Diamonds.”

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