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The Boston Globe


Wendy’s moves past ‘99 cents’ with new value menu

NEW YORK — Wendy’s no longer thinks a hamburger has to be 99 cents to be a deal.

The fast-food company, known for its Frosty shakes and square burgers, has replaced its 99-cent value menu with a beefed up array of options called ‘‘Right Price Right Size,’’ with items ranging from 99 cents to $1.99. At a time when costs for meat, cheese, and other ingredients are rising, the revamped menu is intended to give budget-minded diners options, while giving Wendy’s flexibility on pricing.

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