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The Boston Globe

Business

Wendy’s moves past ‘99 cents’ with new value menu

Wendy’s and other chains have raised prices on some of their menu items to reflect the higher costs of food.

Pat Wellenbach/Associated Press/File 2012

Wendy’s and other chains have raised prices on some of their menu items to reflect the higher costs of food.

NEW YORK — Wendy’s no longer thinks a hamburger has to be 99 cents to be a deal.

The fast-food company, known for its Frosty shakes and square burgers, has replaced its 99-cent value menu with a beefed up array of options called ‘‘Right Price Right Size,’’ with items ranging from 99 cents to $1.99. At a time when costs for meat, cheese, and other ingredients are rising, the revamped menu is intended to give budget-minded diners options, while giving Wendy’s flexibility on pricing.

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The menu switch reflects the cost pressures facing fast-food chains. Burger King and McDonald’s have already moved past the $1 price point, offering tiered value menus that go up to around $2.

In all, there are now seven items that cost 99 cents on Wendy’s new value menu, down from nine.

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