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The Boston Globe

Business

Allen & Gerritsen wins Friendly’s ad business, Mullen’s NC office lands the Pep Boys

It’s shaping up to be a good day to be a Boston ad agency. Allen & Gerritsen said Tuesday that it has been named the agency of record for Friendly’s Ice Cream LLC, the Wilbraham-based restaurant chain. And Mullen, meanwhile, said its North Carolina office will be the lead agency for the Pep Boys --- Manny, Moe, and Jack; an automotive aftermarket chain.

Neither agency disclosed billings for its new account.

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