You can now read 5 articles in a month for free on Read as much as you want anywhere and anytime for just 99¢.

Market Movers

Amazon sales will hit $166b, analyst says is the world’s largest online retailer.

Associated Press/File 2010 is the world’s largest online retailer.

Continue reading below rallied after a Morgan Stanley analyst, Scott Devitt, projected e-commerce sales will reach $1 trillion by 2016, up from $512 billion last year. By then, Amazon’s market share will be 23.5 percent, helping its net sales reach $166 billion, Devitt predicted — higher than his prior projection for sales of $145 billion and a 20.6 percent share. He raised his rating to “overweight” and set a $325 price target, noting that Amazon’s global market share was 14 percent last year.

Loading comments...
Want each day's news headlines delivered fresh to your
inbox every morning? Just connect with us
in one of the following ways:
Please enter a valid email will never post anything without asking.
Privacy Policy
Subscriber Log In

You have reached the limit of 5 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of
Marketing image of