Get unlimited access to Bruins cup coverage - Just 99¢

The Boston Globe

Business

Chevrolet hopes new ad campaign will have global appeal

DETROIT — Chevrolet is dropping its ‘‘Chevy Runs Deep’’ slogan and replacing it with the new tagline ‘‘Find New Roads,’’ saying that it is better geared toward drivers outside of the United States.

The General Motors Co. brand pointed to its significant overseas expansion over the past several years.

Comments