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The Boston Globe

Business

Target to match prices of online rivals year-round

NEW YORK — Target Corp. is pledging to match prices of select online rivals year-round, a move that underscores how physical and online retailing are being meshed together.

Matching online prices is rare, but expected to become more common as shoppers move increasingly online. Target, the nation’s second-largest discounter behind Walmart Stores Inc., said it will match prices customers find on identical products at top online retailers, all the time. The list includes Amazon.com as well as the websites of Walmart, Best Buy, and Toys “R” Us.

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