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The Boston Globe

Business

Liberty Mutual plans to phase out its regional insurance brands

Liberty Mutual, one of the largest insurance companies in the country, plans to phase out its regional brands this year, including Peerless Insurance in the Northeast, so it can focus on using the Liberty Mutual brand nationwide.

In addition to Peerless, the Boston insurance giant is also eliminating the following brands: America First Insurance, Colorado Casualty, Golden Eagle Insurance, Indiana Insurance, Liberty Northwest, Montgomery Insurance, and Ohio Casualty.

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