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The Boston Globe

Business

Peabody Essex Museum taps Rattle to devise marketing campaign that boosts awareness

In this November 2012 file photo, a poster for the exhibition of hats by Stephen Jones towers over the Atrium Cafe at the Peabody Essex Museum. (Patricia Harris)

Beverly ad agency Rattle said it has been assigned a marketing project by the Peabody Essex Museum in Salem.

The assignment calls for the Rattle creative team to develop a campaign to make tourists to the Boston and North Shore areas more aware of the museum and its world-class reputation, Rattle said. Billings are not being disclosed.

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“Our visitor intercept interviews conducted in late summer/early fall found that although PEM (Peabody Essex Museum) is ranked as the #1 visitor destination in Salem by Trip Advisor and Yahoo, people are generally quite surprised to find a museum of its caliber and scope outside a major metropolitan city,” Rattle chief executive Sally Murphy said in a statement.

The first ad in the campaign will appear shortly in traditional Boston area tourism publications, Rattle said.

Other Rattle clients include Boston Harbor Cruises, BTS Asset Management, and Enterprise Bank.

Chris Reidy can be reached at reidy@globe.com.

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