You can now read 5 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

Red Sox Live

0

1

▲  4th Inning 2 outs

Wendy’s trying bread experiment

NEW YORK — In its latest push to establish itself as a purveyor of premium burgers, Wendy’s is testing a pretzel bun.

The Dublin, Ohio-based chain has started selling a bacon cheeseburger in select locations made with a slightly heartier, pretzel-like bun. A spokesman for Wendy’s declined to confirm the tests or provide any details, such as its price or where it’s being sold. But the ‘‘Pretzel Bacon Cheeseburger’’ was being advertised at a Wendy’s in Miami with others posting pictures and talking about it on Twitter.

Continue reading below

Wendy’s executives have already said they plan to use better breads in the year ahead as a relatively low-cost way to raise perceptions about the quality of its food. The reliance on bread comes amid rising costs for beef, which have pressured restaurant chains that are struggling to keep prices down to hold on to price-conscious diners.

The focus on bread is part of Wendy’s ongoing push to position itself on the higher end of the fast-food pecking order in terms of quality.

Loading comments...
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com
Already a subscriber?
Your city. Your stories. Your Globe.
Yours FREE for two weeks.
Enjoy free unlimited access to Globe.com for the next two weeks.
Limited time only - No credit card required!
BostonGlobe.com complimentary digital access has been provided to you, without a subscription, for free starting today and ending in 14 days. After the free trial period, your free BostonGlobe.com digital access will stop immediately unless you sign up for BostonGlobe.com digital subscription. Current print and digital subscribers are not eligible for the free trial.
Thanks & Welcome to Globe.com
You now have unlimited access for the next two weeks.
BostonGlobe.com complimentary digital access has been provided to you, without a subscription, for free starting today and ending in 14 days. After the free trial period, your free BostonGlobe.com digital access will stop immediately unless you sign up for BostonGlobe.com digital subscription. Current print and digital subscribers are not eligible for the free trial.