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The Boston Globe

Business

Coca-Cola to address obesity for first time in ads

NEW YORK — Coca-Cola became one of the world’s most powerful brands by equating its soft drinks with happiness. Now it’s taking to the airwaves for the first time to address a growing cloud over the industry: obesity.

The Atlanta-based company on Monday was to begin airing a two-minute spot during the highest-rated shows on CNN, Fox News, and MSNBC in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health. The ad lays out Coca-Cola’s record of providing drinks with fewer calories and notes that weight gain is the result of consuming too many calories of any kind — not just soda.

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